We can all find reasons to upgrade our video production equipment and software. Industry magazines tell us we should and equipment/software manufacturers advocate we do so we’ll have access to the new features available in the upgrade. There are thousands of people in production forums throughout the world who believe that staying up to date with current upgrades and technology is crucial to being competitive in the video production industry.
The first thing to do is study your craft by watching television or film. It does not matter what you watch so pick something that is interesting to you. Pay close attention so you can analyze the production of the piece which will give you an understanding of the process. Things like camera angles, lighting strategies, sound, and editing are good starting points.
Offer to shoot footage and to edit a short highlight video for local grand-openings, open houses, etc. for less than $500. When business is slow, it’s okay to offer discounted rates. When business is good again, all you’ll have to do is tell people that you can’t offer that price for the same service at this time.
7) Work with editing. Editing is part of every Producción de video process but make sure that in the agreement that all editing is acceptable by you. Allow revisions to continue until you find perfection.
And so on… The script should be as detailed as possible. It should include direction about the shot, whether it’s wide, medium, or a close up. Specify whether it’s a static shot or if dollies, pans, pull outs or other camera moves are involved. The point is that this is the time that decisions need to be made – certainly not on the set when you’re shooting your video. If you wait until you’re in production, people will get impatient and the time will slip away while you’re trying to brainstorm ideas and get agreement on them.
The downside is I only get to use 10% of everything I have while the remaining 90% stay in the stock room and lose their value every day. I have so much stuff that I barely use all of them. I only get the gear that I frequently use on projects. The other ones only accumulate dust while they are stashed away.
If sales are down, upgrades won’t improve that. You have to improve that. If you are in the middle of several projects, upgrades won’t help the situation. They will simply slow you down which will cause you to be less profitable. Purchasing new equipment won’t make a prospect want to do business with you. The quality of your work and reputation is what gets the phone to ring. Ninety-nine percent of the time, your clients won’t give a flip about what kind of cameras or software you use. They’ll only be interested in the formats you can provide them after the project is complete.
These are the major considerations for your pre-production activities. So once everyone has been contacted, told when and where to appear, and everything else has been planned, you’re ready to enter the production phase. So read on to Video Production – Part II – The Production Stage.