Your online store has many disadvantages. Unlike a brick and mortar store, people cannot go around looking at the items of choice, touching, feeling and selecting what they please. Your customers do not know you and they wouldn’t recognize you if you sat next to them at the dinner table – nor would you recognize them! You have no way of talking to your customers and converting them. Really, your online store is only as strong as your shopping cart solution because your shopping cart establishes your web identity.
There is nothing more frustrating than to purchase a script but find out it was nearly impossible to get installed on your website and have it look good. This is a good question to ask the developers of the ecommerce shopping cart so that you can see how easy it will be to get it installed. You might even ask for the documentation that comes with the script before you make the purchase. This way you can look it over and see how complex it is.
Don’t get hung up on saying it exactly that way. In fact just look at baby wash basins the thought that it produces and play with that. Ask your own questions around that.
Step 9) Pre-launch buzz-Create a pre launch page and begin to taunt the market interest for your product. The pre launch phase can actually have your purchasers ready and waiting to make that sale, when you finally open for business. You can create this pre-launch buzz by using press releases to introduce your product or service.
Often we believe that by telling about us, about our products, and our services that those questions will be answered and the prospects will be jumping into our baby wash basins.
You’ve may have seen this strategy in selling magazine subscriptions. You are pitched on subscribing for a chance to win a Caribbean vacation or a digital camera. The only way you can win will be to get an entrance by making the purchase. It’s a gimmick that works very well for Publisher’s Clearing House. There are many other companies that use this method as a lead generation tool as well.
It may require a little patience and some work to design your website. But, if you follow the right steps, in the end, you will find that it is well worth the effort.