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The new feature on Instagram, Direct Messaging, allows you to send private images and videos to other Instagram users. This is a great tool for deepening relationships with customers through the level of customer service it allows. It allows your small business the chance to provide sneak peeks to loyal followers, send coupons and connect with a new audience.

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Web-based advertising is getting a lot of attention these days, but that doesn’t mean you should overlook the tried-and-true traditional methods of promotion. Issue press releases about important videos, send emails and make phone calls to local media outlets. Include a link to your video in the press release to allow easy access to your video.

Third is to unleash your creativity and desire to experiment. Although plenty of businesses are a little scared to try different things, the reality is as long as you steer clear of doing anything offensive, you’ll probably get a lot out of being open to new things. Not everything will work, but the things that do can greatly increase the effectiveness of your efforts.

When you use social media to share images that relate to your business, you will forge stronger relationships with your current fans and customers plus broaden your reach to find new ones. Not only can you share pictures of your products and the people who work hard to keep your business running (even if it’s just you and your pet ferret!), but you can encourage your customers to submit their own pictures of your products being put to use.

Instagram is a free photo sharing social media site launched on October 6, 2010. It allows users to download photos, process them through a digital filter, and share them with other users they are connected to. Instagram has been wildly successful from the start. By December 2010 they already had over 1 million users. By April 2012, 30 million users were downloading over 150 million photos on Instagram. Also in April, Instagram became available to android users. Seeing a threat to its social media dominance, Facebook acted fast to neutralize its latest competitor. Again in April, Facebook bought Instagram for $1 billion.

Next up is to make good use of images. While it’s obvious that platforms like Pinterest and Instagram are driven by images, even on other sites, intelligently using images will allow you to get more attention for the things you share and post.

Instagram will be around for a long time. To be the most effective, you need to be ready to spend time with your account and be productive with that time.